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Originally aired Thursday January 20th, 2005
The story of Rare Pride campaigns Pride can be a powerful force. In this show we learn how international conservation organization Rare uses this force to galvanize community support for conservation. Pride campaigns, as they are called, are social marketing campaigns that raise awareness and change people's attitudes toward their natural environment. With over 60 campaigns implemented on five continents, Pride is literally spreading change in communities around the world.
Rare Programs Rare Enterprises Rare Radio |
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Segment
1 Paul
Butler: Rare Vice President
Segment
2
Northern Namaqualand, South Africa Photo: Rare Megan Hill: Pride - Senior Director
Photo: Rare Photo: Hal Brindley, July 2004 Morne Farmer: Pride Campaign Leader and Conservation Educator
Photo: Daniela Lerda - Conservation International Photo: Hal Brindley, July 2004
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www.rareconservation.org
